That it is good to have choices, and the more, the better, is our common assumption about life.
However, a recent research made by Columbia University and Stanford University shows that more choices may result in something negative.
Scientists have conducted a series of experiments, and one of them is about the flavors of chocolates. A group of subjects were asked to choose their favorites from six kinds of chocolates, and another group, from thirty kinds of chocolates. The result was there were more people in the latter group who regretted their choices because the chocolates they chose tasted not as good as they thought.
Another experiment was made on a supermarket near Stanford University, California. The supermarket was known for its various kinds of food. Two stalls were set up with six kinds of food on one and twenty-four kinds on the other. The result indicated that the stall with 24 kinds of food attracted more people, 60% of the 242customers stopped to taste those foods, and only 40% of the 260 customer stopped to taste the food on the other stall. However, the final result was quite surprising: 30% of those who stopped before the stall with only six kinds of food bought at least a jam, but for the other stall, only 3% bought something.